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Archive for the ‘Email ethics’ Category

e-Signatures

Posted by Dhea on June 10, 2009

Hi all

In a recent debate about e-signatures with a few “lay-people” who feel a few friends email signature is too much or not necessary.  Is there any real issue with promoting your business on every email communication or should you go to the effort to modify your signature or delete it all together?

What do you think?

Dhea

Posted in Email ethics | 1 Comment »

Autoresponders. Are they good or evil?

Posted by Dhea on May 28, 2009

I received in my inbox today an email from a newsletter editor that I subscribe to threatening us as subscribers that if we are using autoresponders they will firstly report us to our email providers and then unsubscribe us… their claim is they are too busy to filter all these autoresponders whilst looking for the real responses from clients/subscribers. When they send out a newsletter they “really don’t want to know that their clients are on holidays” or away from the office, that when they receive an email saying, Thanks or Got it, that is it sort of unethical… how can something be sort of unethical? It either is or it isn’t.  It was suggested we set up another email account for newsletters ?? Doesn’t the said editor want us to read their newsletters or forget about them,  wouldn’t they rather have their newsletter in the most frequented email inbox … rather than receive autoreponders they would prefer the client opens up another application to view their newsletter… why make it harder to reach the client… You may as well be putting it into the trash folder… or to actually unsubscribe..

Sure I don’t want advertisers to SPAM me back their adds but, I would like to know that at a certain time my clients are away travelling, which may explain why orders are lower or marketing responses are not as many during a particular time of the year… So yes whilst autoresponders may create more traffic in the inbox saying it is unethical is over the top.

What do you think?

Dhea

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Posted in Email ethics | 3 Comments »