Dhea's iDHEAS Blog

success ideas for everyday business people

Posts Tagged ‘being of service’

Appreciation Marketing: Less than 12 Weeks til Christmas/Festive Season!

Posted by Dhea on October 2, 2011

Good relationships are the lifeblood of every good company. Relationships between a company and their clients/patients/ customers, employees, vendors, and referral sources are vital to sustained growth, stability and profit.  One way to build relationships is to express appreciation.

So, why do so few companies invest any resources to express appreciation?

Many companies do not fully appreciate the potential profits associated with keeping existing customers happy versus constantly acquiring new ones.

Two-thirds of customers switch from one company to another because of a perceived indifference from the former company.  If you want your customers to feel like you care about them and appreciate their business, you need to have a solid Appreciation Marketing System in place.

What is Appreciation Marketing?  It is a specific activity that helps you express gratitude and appreciation daily.

Think about who YOU do business with and why. I bet you tend to continue doing business with those who appreciate your business.  NOT saying thank you does more damage than actually saying thank you does good!

With well-planned Appreciation Marketing efforts, you will improve retention, which will highly impact your bottom line.

One of my favorite tools I discovered in 2009, for affordably and easily staying in touch is SendOutCards, which enables you to create a card and add a personal message using your own handwriting font.  You can also create a group of people (let’s say “2011 customers”) in your Contact Manager.  When you click the SEND button, that card goes to everyone in that group, and the salutation gets filled in with each recipient’s name…not an impersonal “Dear Customer” salutation.

Given that acquiring a new customer can cost five times more than retaining an existing one, it makes a lot of sense to appreciate the customers you already have. Those who feel appreciated and cared for will remain loyal to you when competitors call on them.  They are also much more likely to make referrals.

Marketing with a high-touch automated tool like SendOutCards makes it so easy.  You owe it to yourself, and to your business, to try it out today.

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Defining the present reality: where is your business?

Posted by Dhea on August 11, 2009

The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. Max DuPree

Walk down this path of leadership. Your first role is to define the present reality. If you, and your employees or team members, do not know where you are, it is impossible to chart a course to where you want to go. It is like the little red dot on the map at a shopping mall, which is the most important spot on the map, it simply says, “You are here!” In business we often fail to stop and truly assess the situation and determine where we are on the map in relation to where we want to go. Define the present reality for yourself and for your people. Last is to say thank you. Do your employees or team members know that you appreciate their hard work, sacrifice, talent, wisdom, commitment and service to customers? When was the last time you told them? When was the last time you told them specifically as in, “Thank you for dealing with that difficult Jones account,” or “I love the way you are able to negotiate in our behalf,” or “You really nailed that proposal,” or “Thanks for the long hours, I don’t say it enough, but Thank You!” The more specific you are in giving thanks the better! Then, everything in between is being a servant. Leadership doesn’t come with a title, nor is it something you get with a piece of paper or your name on the door. Being a servant to all is the only path to true leadership. In what ways are you serving your people?

Define the reality first, give thanks last and serve like crazy in the middle – these are the true marks and tests of leadership in the 21st century.

In what ways can you serve them better?

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