Dhea's iDHEAS Blog

success ideas for everyday business people

Posts Tagged ‘business priorities’

Appreciation Marketing: Less than 12 Weeks til Christmas/Festive Season!

Posted by Dhea on October 2, 2011

Good relationships are the lifeblood of every good company. Relationships between a company and their clients/patients/ customers, employees, vendors, and referral sources are vital to sustained growth, stability and profit.  One way to build relationships is to express appreciation.

So, why do so few companies invest any resources to express appreciation?

Many companies do not fully appreciate the potential profits associated with keeping existing customers happy versus constantly acquiring new ones.

Two-thirds of customers switch from one company to another because of a perceived indifference from the former company.  If you want your customers to feel like you care about them and appreciate their business, you need to have a solid Appreciation Marketing System in place.

What is Appreciation Marketing?  It is a specific activity that helps you express gratitude and appreciation daily.

Think about who YOU do business with and why. I bet you tend to continue doing business with those who appreciate your business.  NOT saying thank you does more damage than actually saying thank you does good!

With well-planned Appreciation Marketing efforts, you will improve retention, which will highly impact your bottom line.

One of my favorite tools I discovered in 2009, for affordably and easily staying in touch is SendOutCards, which enables you to create a card and add a personal message using your own handwriting font.  You can also create a group of people (let’s say “2011 customers”) in your Contact Manager.  When you click the SEND button, that card goes to everyone in that group, and the salutation gets filled in with each recipient’s name…not an impersonal “Dear Customer” salutation.

Given that acquiring a new customer can cost five times more than retaining an existing one, it makes a lot of sense to appreciate the customers you already have. Those who feel appreciated and cared for will remain loyal to you when competitors call on them.  They are also much more likely to make referrals.

Marketing with a high-touch automated tool like SendOutCards makes it so easy.  You owe it to yourself, and to your business, to try it out today.

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How committed are you?

Posted by Dhea on September 2, 2009

Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness.  Concerning all acts of initiative there is one elementary truth, the ignorance of which kills countless ideas and splendid plans:  That the moment one definitely commits oneself, then Providence moves too.  All sorts of things occur that would never otherwise have happened.  A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance which no man could have dreamt would have come his way.  Whatever you can do – or dream you can do – commit to it.  Commitment has a boldness, genius, power and magic within it! J.W. vonGoethe

Commitment really is the key to success in any area of life or business.  Far too many “give it a go” or “take a shot at it” without the deep and powerful force of total commitment.  Many choose to try, but few commit to do.  There is a huge difference.
A well known biblical verse says, “Choose ye this day…” but if you look at the Greek translation the root is a more powerful “Commit ye this day…”  The difference between a choice and commitment is too big to measure though the results each produces are easy to see.
Have you committed to your path as an entrepreneur or do you simply choose to work at it day to day?  The famous sea Captain, James Cook was known for burning his boats when he came to a place he wished to settle.  That was a clear and vivid demonstration that he and his men were not just going to try – they were committed to succeed.
If your business is stagnate, if your energy is waning, if you find yourself vacillating back and forth on what you should do with your business – tap into the power of total commitment – then hang on for the ride of your life
When you committed to your business did you see it soar (or are you seeing it soar?)
Dhea

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Defining the present reality: where is your business?

Posted by Dhea on August 11, 2009

The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. Max DuPree

Walk down this path of leadership. Your first role is to define the present reality. If you, and your employees or team members, do not know where you are, it is impossible to chart a course to where you want to go. It is like the little red dot on the map at a shopping mall, which is the most important spot on the map, it simply says, “You are here!” In business we often fail to stop and truly assess the situation and determine where we are on the map in relation to where we want to go. Define the present reality for yourself and for your people. Last is to say thank you. Do your employees or team members know that you appreciate their hard work, sacrifice, talent, wisdom, commitment and service to customers? When was the last time you told them? When was the last time you told them specifically as in, “Thank you for dealing with that difficult Jones account,” or “I love the way you are able to negotiate in our behalf,” or “You really nailed that proposal,” or “Thanks for the long hours, I don’t say it enough, but Thank You!” The more specific you are in giving thanks the better! Then, everything in between is being a servant. Leadership doesn’t come with a title, nor is it something you get with a piece of paper or your name on the door. Being a servant to all is the only path to true leadership. In what ways are you serving your people?

Define the reality first, give thanks last and serve like crazy in the middle – these are the true marks and tests of leadership in the 21st century.

In what ways can you serve them better?

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Establishing Business Priorities: What are yours?

Posted by Dhea on July 16, 2009

Effective leadership is putting first things first. Effective management is discipline, carrying it out. Stephen Covey

The two critical elements to being a powerful, effective and productive leader are: establishing priorities and areas of focus first, then having the discipline to execute and carry them out second. Both are vital to your success as an entrepreneur or business owner. Having just one of the two is a recipe for disaster.

Without putting first things first you may execute and check a number of projects off your list, but you may not be doing the right things, things which will build or grow your business. Without the discipline to execute and carry things out you may have a wonderful vision of where you would like to go or what you would like to achieve but never move any closer to actually getting it done.

Review both your priorities and discipline to execute. Checking your priorities should be a weekly, daily and sometimes hourly exercise. Evaluating your discipline and what you actually achieve or produce must also be an ongoing process. By combining the leadership of creating the right priorities and the management discipline of carrying them out, you will put your business on a path which leads to ongoing, sustainable success.

What do you put first?

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