Dhea's iDHEAS Blog

success ideas for everyday business people

My Greek Island Beach Money Life

Posted by Dhea on September 18, 2012

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Was traveling the Greek Islands during June and July of 2012 and was so grateful of my portable lifestyle. I was at the beach lazing and working at a great beach club In Chios and I really understood the concept of Beach Money. If you would like to check out my Greek Beach Money.

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The Day I met Ita

Posted by Dhea on September 18, 2012

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What an inspiration. A real trail blazer for all women. Ita is smart and funny. Great day. Can’t wait to read her book. I am so grateful I was able to spend even my brief moment with Ita.

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Appreciation Marketing: Less than 12 Weeks til Christmas/Festive Season!

Posted by Dhea on October 2, 2011

Good relationships are the lifeblood of every good company. Relationships between a company and their clients/patients/ customers, employees, vendors, and referral sources are vital to sustained growth, stability and profit.  One way to build relationships is to express appreciation.

So, why do so few companies invest any resources to express appreciation?

Many companies do not fully appreciate the potential profits associated with keeping existing customers happy versus constantly acquiring new ones.

Two-thirds of customers switch from one company to another because of a perceived indifference from the former company.  If you want your customers to feel like you care about them and appreciate their business, you need to have a solid Appreciation Marketing System in place.

What is Appreciation Marketing?  It is a specific activity that helps you express gratitude and appreciation daily.

Think about who YOU do business with and why. I bet you tend to continue doing business with those who appreciate your business.  NOT saying thank you does more damage than actually saying thank you does good!

With well-planned Appreciation Marketing efforts, you will improve retention, which will highly impact your bottom line.

One of my favorite tools I discovered in 2009, for affordably and easily staying in touch is SendOutCards, which enables you to create a card and add a personal message using your own handwriting font.  You can also create a group of people (let’s say “2011 customers”) in your Contact Manager.  When you click the SEND button, that card goes to everyone in that group, and the salutation gets filled in with each recipient’s name…not an impersonal “Dear Customer” salutation.

Given that acquiring a new customer can cost five times more than retaining an existing one, it makes a lot of sense to appreciate the customers you already have. Those who feel appreciated and cared for will remain loyal to you when competitors call on them.  They are also much more likely to make referrals.

Marketing with a high-touch automated tool like SendOutCards makes it so easy.  You owe it to yourself, and to your business, to try it out today.

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Can you say No? …. and then do you say No?

Posted by Dhea on March 25, 2010

Hi all

It has been a long time since my last post and I think it has something to do with this topic. Saying No! Do you find yourself wanting to help everyone or saying Yes before you really have thought about it just so that you don’t hurt anyone’s feelings at the expense of yourself? Someone recently said to me learn to say No first with permission to change your mind… it is easier to do it that way than to do it the other way… that is saying Yes and then saying No…

How do you say no?

How do you preserve yourself?

What time management habits have you developed to help you remain balanced?

How do you fit everything In?

Dhea

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Clearing the decks now

Posted by Dhea on December 19, 2009

I was reading a few organising tips from many varied sources over the last week or two and many people suggest January is a great time to start clearing up the office/study and setting the goals. However one article suggested that you in fact do it all NOW… clear up your office, remove the clutter, sort and file, set the goals and in fact start working on them on them in January rather than making the start then… I have now finished most of my away from the office work so far for this year , aside from the occasional Christmas gift… so I too am going to do that this year, with the phone not ringing as often and more time between meetings and appointments this is a perfect time to do all that back-end work… , sort, file, change and set the goals now with a clean desk and start the year with a clear direction.

What do you prefer doing?List your tips here…

Dhea

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When will we be happy?

Posted by Dhea on October 28, 2009

As I take the time to review my year… I don’t know exactly how many days are left in 2009 (does it matter?) I look back and rather than see what I haven’t achieved YET!!! I review and look at all the wonderful things I have achieved… I look at the growth I have made as a person which then reflects into my family and my business. Yes I do see that setting goals helps us to lead to the vision we set for us but at the same time be grateful for all the achievements, big and small, be thankful that you are doing the things you love to, be appreciative of the business you do have and let go of the idea of a big race to finish to the end of this year…

Here is Australia we are just about to finish the first month of the Spring Season and I wonder how many of us have actually stepped outside and looked at all the gorgeous colours that the earth offers us…plant those annuals you always wanted to (even if it is one pot you will love seeing the colours they generate)  appreciate the blossoms and the flowers as before you know it another year will have to pass before you get to plant your seeds… like your business Now is a great time to plant the seeds of what you want to blossom in your life…

What seeds do you need to plant to allow for your happiness to manifest?

Have a great week

Dhea

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How committed are you?

Posted by Dhea on September 2, 2009

Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness.  Concerning all acts of initiative there is one elementary truth, the ignorance of which kills countless ideas and splendid plans:  That the moment one definitely commits oneself, then Providence moves too.  All sorts of things occur that would never otherwise have happened.  A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance which no man could have dreamt would have come his way.  Whatever you can do – or dream you can do – commit to it.  Commitment has a boldness, genius, power and magic within it! J.W. vonGoethe

Commitment really is the key to success in any area of life or business.  Far too many “give it a go” or “take a shot at it” without the deep and powerful force of total commitment.  Many choose to try, but few commit to do.  There is a huge difference.
A well known biblical verse says, “Choose ye this day…” but if you look at the Greek translation the root is a more powerful “Commit ye this day…”  The difference between a choice and commitment is too big to measure though the results each produces are easy to see.
Have you committed to your path as an entrepreneur or do you simply choose to work at it day to day?  The famous sea Captain, James Cook was known for burning his boats when he came to a place he wished to settle.  That was a clear and vivid demonstration that he and his men were not just going to try – they were committed to succeed.
If your business is stagnate, if your energy is waning, if you find yourself vacillating back and forth on what you should do with your business – tap into the power of total commitment – then hang on for the ride of your life
When you committed to your business did you see it soar (or are you seeing it soar?)
Dhea

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Posted by Dhea on August 30, 2009

I am loving staying connected to family and friends… http://ping.fm/BN86W

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Defining the present reality: where is your business?

Posted by Dhea on August 11, 2009

The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. Max DuPree

Walk down this path of leadership. Your first role is to define the present reality. If you, and your employees or team members, do not know where you are, it is impossible to chart a course to where you want to go. It is like the little red dot on the map at a shopping mall, which is the most important spot on the map, it simply says, “You are here!” In business we often fail to stop and truly assess the situation and determine where we are on the map in relation to where we want to go. Define the present reality for yourself and for your people. Last is to say thank you. Do your employees or team members know that you appreciate their hard work, sacrifice, talent, wisdom, commitment and service to customers? When was the last time you told them? When was the last time you told them specifically as in, “Thank you for dealing with that difficult Jones account,” or “I love the way you are able to negotiate in our behalf,” or “You really nailed that proposal,” or “Thanks for the long hours, I don’t say it enough, but Thank You!” The more specific you are in giving thanks the better! Then, everything in between is being a servant. Leadership doesn’t come with a title, nor is it something you get with a piece of paper or your name on the door. Being a servant to all is the only path to true leadership. In what ways are you serving your people?

Define the reality first, give thanks last and serve like crazy in the middle – these are the true marks and tests of leadership in the 21st century.

In what ways can you serve them better?

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Journaling: Daily Cleansing

Posted by Dhea on July 20, 2009

Hi all

In recent months it seems that “journaling” is a must for business owners. I remember when I was a young child I loved keeping a diary (a locked one at that… tell me what would a 6 year old have to lock away!) and yes I still have them now… the diaries became log books as a young adult, which included travel logs, work plans , dreams  and when I look back upon reflection this entire process allowed me to “dump” all my daily mews into the pages. My daily cleansing allowed everything to come out of my head and into the journal, which cleared my head in readiness for sleep. This process allowed me to be really prepared for the next day as I was able to rest without the fear of forgetting anything.

Somewhere along my mid twenties and the birth of my first child ( two more followed)  this “journaling” stopped. No longer was I recording daily actions, ideas, thoughts anything. I wasn’t debriefing… nothing was being formally recorded and certainly not contained in one of my favourite leather bound notebook. Fast forward 15+ years and all business/health/life coaches are all suggesting we as adults keep journals . Celine Egan and Sue Henry of Accelerate Women have a great journal/system… all suggest we keep a journal to track our thoughts, actions and plans… here Jennifer Holloway explains how our minds, bodies and souls work best together well when we’re aware of our “self” and our personal development. This can be achieved by revisiting what is an old idea, that is keeping a journal.

Has anyone started journaling in recent times and would like to share their experiences.. ie clarifying goals ideas, concepts. Helps them to formulate decisions.

How has journaling helped you?

I for one am going to start it up again and try to go past the first page… What about you?

Dhea

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